The Swatch Group Is the Parent Company of the Most

question 57

Multiple Choice

The Swatch Group is the parent company of the most successful wristwatch of all time,the Swatch.Headquartered in Switzerland,The Swatch Group recently entered into a partnership with a company in France to make the packaging materials for all of its Swatch lines.What type of partnership agreement does this situation most likely represent?

• A)Trading company
• B)Licensing arrangement
• C)Strategic alliance
• D)Joint venture
• E)Direct ownership arrangement

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