Digital Media Such as Blogs Allow Marketers to Interact with Prospective

question 25

Multiple Choice

Digital media such as blogs allow marketers to interact with prospective customers in

• A) person.
• B) an assertive manner.
• C) a nonthreatening environment.
• D) real time.
• E) friendly environment.

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Definitions:

Stimulus Generalization

A process in which a response to a specific stimulus becomes associated to other stimuli that are similar, leading to a similar response.

Spontaneous Recovery

The reappearance of a conditioned response after a pause or period of apparent extinction.

Principle of Spontaneous Recovery

The reappearance of a previously extinguished response after a period of no exposure to the conditioned stimulus, often observed in classical conditioning.

Fear of Rat

An irrational and intense fear of rats, technically known as musophobia.