Coca-Cola Entices Consumers to Their Website Through Contests and Games

question 36

Multiple Choice

Coca-Cola entices consumers to their website through contests and games, but they cannot force people to visit their website due to the ____ characteristic of online media.

• A) accessibility
• B) control
• C) interactivity
• D) addressability
• E) connectivity

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Definitions:

Recurrent

Occurring repeatedly or periodically.

Intrusive Thoughts

Unwanted, involuntary thoughts, images, or ideas that can be distressing or disturbing.

Panic Attacks

Sudden episodes of intense fear or anxiety that trigger severe physical reactions when there is no real danger or apparent cause.

Aftermath

The consequences or effects that follow a significant event or disaster.