IHOP Is Active on Facebook, Twitter, and YouTube in Order

question 77

Multiple Choice

IHOP is active on Facebook, Twitter, and YouTube in order to communicate with its customers, conduct a video contest, and generally find out the customers' likes and dislikes. IHOP in this example, is engaging in ____ marketing.

• A)distance
• B)relationship
• C)multiple-phase
• D)experiential
• E)community

---

Definitions:

Threats of Punishment

A behavioral strategy that involves warning of negative consequences to discourage undesirable actions or behaviors.

Promised Rewards

Incentives that are offered in advance to motivate individuals to engage in a specific behavior or achieve a certain outcome.

Achievement Motivation

The drive to pursue and meet goals or standards of excellence through one's efforts.

Ambitious Long-Term Goal

A challenging and far-reaching objective that requires extensive time and effort to achieve.