General Motors Communicates with Consumers and Stockholders Via Social Networking

question 89

Multiple Choice

General Motors communicates with consumers and stockholders via social networking.Which site would be the most beneficial for GM to post its stock information on?

• A)LinkedIn
• B)Facebook
• C)MySpace
• D)Twitter
• E)Flickr

---

Definitions:

Goodwill

An intangible asset that arises when a company acquires another business for a price higher than the fair value of its identifiable net assets.

Equity Method

An accounting technique used when an investor holds significant influence but not full control over an investee, allowing the investor to record a proportionate share of the investee's profits or losses.

Consolidated Balance Sheet

A financial statement that presents the assets, liabilities, and equity of a parent company and its subsidiaries as one entity.

Straight Line Amortization

A technique for distributing the expense of an intangible asset consistently throughout its lifespan.