KFC Has Restaurants in Mexico Where Inactives Make Up the Majority

question 33

Multiple Choice

KFC has restaurants in Mexico where Inactives make up the majority of the online population.To match their marketing efforts with the characteristics of the population,KFC should

• A)have a contest to gather consumer-generated content.
• B)ignore comments from Critics.
• C)create a Fan Page and invite consumers to post their thoughts.
• D)post its own promotional messages on blogs and websites.
• E)focus more on traditional promotions rather than social networking.

Grasp the operational and strategic importance of distribution centers.

Recognize the efficiency and value added by proper marketing channel management.

Learn about technological innovations in marketing channels and their impact.

Understand the role of promotion strategies within marketing channels.

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Definitions:

Balance Theory

A psychological theory suggesting that individuals seek consistency and balance among their beliefs, attitudes, and perceptions within a social context.

Interpersonal Structure

The organized pattern or arrangement of relationships and interactions among individuals within a group or society.

Norms

Shared guidelines or rules for behavior that are accepted within a group or society.

Alcohol Consumption

The act of drinking beverages that contain ethanol, which can have various social, cultural, and personal implications.