Scenario 10.2 Use the Following to Answer the Questions

question 87

Multiple Choice

Scenario 10.2
Use the following to answer the questions.
Regardless of their age,income,or gender,an increasing number of people are turning to the Internet to search for information,products,people,news,maps,entertainment,and whatever else you can think of.At the forefront of this massive search is Google;accompanying Google are social media sites such as Facebook,Twitter,and Pinterest.Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information,some just want to read the information,and some want to be the information writers.Facebook,originally used as a social networking application,is now picked up by retailers,brands,celebrities,churches,political campaigns,and non-profit agencies who are designing Fan Pages.Twitter is a more real-time site and,as is Pinterest,a more personally-affiliated medium.
-Refer to Scenario 10.2.Google can give instructions on how to construct almost anything,from a house to a science experiment.As for online applications,you can learn anything from developing your own website to starring in a video.Google's "how to" features would most likely appeal to

• A)creators.
• B)critics.
• C)collectors.
• D)joiners.
• E)spectators.

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Definitions:

Innovative Perspectives

New, creative views or approaches that challenge traditional ideas and seek to bring about novel solutions to problems.

Content Marketing Strategy

A plan for creating, publishing, and distributing valuable content to target audiences in order to attract and retain customers and ultimately drive profitable customer action.

Generation Z

Refers to the demographic cohort following Millennials, typically those born between the mid-to-late 1990s and early 2010s, known for being digital natives.

Trends in Content Marketing

Emerging patterns and shifts in strategies used to create, publish, and distribute valuable content to attract a targeted audience.