Traditional Marketing Media Are More Consumer-Driven Than Digital Media

question 160

True/False

Traditional marketing media are more consumer-driven than digital media.

---

Definitions:

Develop Research Hypothesis

The process of formulating a specific, testable statement based on a theory to be examined in a study.

Independent Variable

The factor in a study or experiment that is intentionally altered to see its impact on the variable that is being measured.

Research Hypothesis

A specific, testable prediction about a presumed relationship between variables that the researcher seeks to investigate.