Scenario 11.2 Use the Following to Answer the Questions

question 179

Multiple Choice

Scenario 11.2
Use the following to answer the questions.
Megabus is a bus line operating in the Northeast and Midwestern United States,plus in Canada.It offers travelers a cheap alternative to driving and flying between large cities,keeping the fares extremely low yet offering the latest technology.Unlike the traditional Greyhound Lines,Megabus is an express service,and is equipped with Wi-Fi,video screens,headsets,and seat belts.Many buses also run on biodiesel fuel.Additionally,Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals.Patrons can book tickets at Megabus.com,where some fares begin at just $1.Routes are limited,and are offered out of cities such as Toronto,New York,Baltimore,Philadelphia,and Chicago.Recently,its competitor Greyhound,has launched two new bus lines,BoltBus and NeOn,with similar fares and high-tech amenities.A fare on NeOn bus from Buffalo,NY to New York City is $50.00 roundtrip,while the same fare through Greyhound's traditional bus line costs $92.00.The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
-Refer to Scenario 11.2.What product(s) is Megabus marketing?

• A)Megabus is a service and therefore is not marketing a product.
• B)The ride between cities is a service product and is the only one Megabus is marketing.
• C)The ride between the cities,which is the core product,plus the supplemental features of Wi-Fi,video screens,and other technology.
• D)The ride between cities,which is a convenience product.
• E)The ride between cities,which is a shopping product.

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Definitions:

Radioactive

Capable of emitting radiant energy.

Positron Emission Tomography

A type of imaging test that uses a radioactive substance to look for disease in the body, particularly useful in detecting cancer.

Maturity

A state of full development.

Contrast Medium

A material employed in medical imaging to enhance the clarity of internal body structures.