Concerns About Cannibalization of Current Product Sales Must Be Addressed

question 17

Multiple Choice

Concerns about cannibalization of current product sales must be addressed in the ____ phase of the new-product development process.

• A)screening
• B)concept testing
• C)business analysis
• D)product development
• E)test marketing

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Definitions:

Kirkpatrick's Model

Kirkpatrick's Model is a widely used framework for evaluating the impact of training programs, comprising four levels: reaction, learning, behavior, and results.

Return On Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the benefit (return) of an investment by the cost of the investment.

Fifth Element

A reference to the component in various frameworks that is considered essential but is often intangible or abstract, such as spirit or culture in organizational contexts.

Quasi-experimental Designs

Research methodologies that resemble experimental strategies but lack random assignment of participants to groups.