Select the True Statement Concerning Test Marketing

question 141

Multiple Choice

Select the true statement concerning test marketing.

• A) Test marketing is simply an extension of the screening and developing stages.
• B) Test marketing should be conducted after all the marketing mix variables have been finalized.
• C) Test marketing is a limited introduction of the product in areas chosen to represent the intended market.
• D) If the product is successful in the test market, then it is ensured of success upon total introduction.
• E) Large corporations usually launch test marketing efforts in one small area at a time.

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Definitions:

Contra

Against or in opposition to a particular argument or claim.

Add

In the context of mathematics or logic, to perform the operation of addition, which is the process of combining two or more quantities.

UI

Stands for User Interface, which is the means by which user interacts with a machine, software or device.

Simp

A term colloquially used to describe someone who demonstrates excessive sympathy or attention towards another person, often with little regard for reciprocation.