The Product Deletion Process Is Similar to the ____ Step

question 182

Multiple Choice

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.

• A) idea generation
• B) screening
• C) product development
• D) test marketing
• E) business analysis

---

Definitions:

Financial Return

The profit or loss generated on an investment over a specific period, often expressed as a percentage of the investment's cost.

ROI

Return on investment; a measure of the profitability of an investment expressed as a percentage of the initial amount invested.

Profit Goals

Specific financial targets that a company aims to achieve within a certain period, often measured in terms of net income or margin percentages.

Customer Perceptions

The understanding or view that customers have towards a product, service, or business, influenced by marketing, experience, and word-of-mouth.