A Brand Manager in a Multiproduct Firm Would Be Responsible

question 88

Multiple Choice

A brand manager in a multiproduct firm would be responsible for

• A) performance of a specific brand.
• B) all brands within a product line.
• C) branding the products of the firm.
• D) all products in the brand-line group.
• E) all brands made by the firm.

---

Definitions:

Balance of Trade

The net difference in value between a country's exports and imports over a certain period.

Balance on Capital Account

A national accounting measure that records all transactions for foreign investments and loans going in and out of a country.

Net Transfers

The net amount of money, goods, or services being transferred from one entity to another, after accounting for inflows and outflows.

Balance of Capital

The net flow of capital, such as money and assets, into or out of a country, reflecting all financial transactions.