Explain How the Characteristics of Services Affect the Development and Management

question 205

Essay

Explain how the characteristics of services affect the development and management of marketing mixes.

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Definitions:

Environmental Scans

The process of gathering, analyzing, and dispending information for strategic purposes from the external and internal environments of an organization.

Cause Marketing

A partnership between a for-profit business and a non-profit organization to mutually promote and benefit from social or environmental causes.

Societal Responsibility

The obligation of an organization to act in ways that benefit society at large, beyond its own interests.

Stakeholder Responsibility

The obligation of organizations to act in ways that recognize and address the impacts of their decisions and activities on all stakeholders, including employees, customers, communities, and shareholders.