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How Do the Target Markets of Nonprofit Organizations Differ from the Target

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Essay

How do the target markets of nonprofit organizations differ from the target markets of for-profit organizations?


Definitions:

Competing Products

Goods or services that serve as alternatives to each other, satisfying the same need or want, and thus compete in the same market.

Elastic Demand

A condition where the quantity demanded of a good or service significantly changes due to a change in its price.

Inelastic Demand

A market scenario where the quantity demanded of a good or service changes minimally in response to price changes.

Perfectly Inelastic

A situation where the quantity demanded or supplied of a good does not change regardless of the changes in its price.

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