Service Marketers Make Promises to Customers, Suggesting That the Customer

question 65

Multiple Choice

Service marketers make promises to customers, suggesting that the customer place some degree of trust in the service provider. In this way, service marketers are trying to address the challenge of the service characteristic of

• A) perishability.
• B) heterogeneity.
• C) inseparability.
• D) intangibility.
• E) customer contact.

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Definitions:

Sleep

A natural, reversible, periodic state of rest for the mind and body, in which consciousness is altered and sensory activity is reduced.

Repair

The physical and biological process by which tissue damage is fixed or restored.

Circadian Rhythm

A natural, internal cycle that dictates the alternation between sleep and wakefulness, repeating roughly on a 24-hour basis.

Suprachiasmatic Nucleus

A small region in the brain's hypothalamus responsible for controlling circadian rhythms, which are the body’s natural sleep and wake cycles.