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How do sellers benefit from the use of brand names and brand marks?
Statistical Significance
Indicates that the probability of the observed results occurring under the null hypothesis is low, suggesting the results are not due to random chance.
Probability
A measure of the chance or likelihood that a certain event will occur, often quantified as a fraction or percentage.
Variance
A statistical measure of the dispersion representing how much the values in a data set differ from the mean of the data set.
Highly Significant
A statistical term used to describe an outcome when the observed p-value is much lower than the specified level of significance (α), strongly indicating a true effect.
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