When Disney Characters Appear on Apparel Made by Another Company

question 321

Multiple Choice

When Disney characters appear on apparel made by another company, this would be an example of

• A) brand licensing.
• B) brand extensions.
• C) dual branding.
• D) co-branding.
• E) cooperative branding.

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Definitions:

Competitors

Entities or firms in the same industry or market that offer similar goods or services to consumers.

Herfindahl-Hirschman Index

A measure of market concentration used to determine the level of competition within an industry, calculated by summing the squares of the market shares of each firm within the sector.

Industry

Refers to the production of goods or services within an economy, categorized into sectors such as manufacturing, services, and agriculture.

Firms

Business organizations engaged in offering goods or services to consumers, often characterized by the ownership structure and size.