If Subway Made an Agreement Allowing Another Company to Use

question 224

Multiple Choice

If Subway made an agreement allowing another company to use its brand name on a new supermarket ready-to-eat sandwich, this would be called

• A) co-branding.
• B) brand extension.
• C) brand licensing.
• D) trademark licensing.
• E) cooperative branding.

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Definitions:

Visual Stimuli

Any object or element within the environment that can be seen and is used in psychological experiments to elicit a response from the participant.

Minimal Risk

A research criterion indicating that the likelihood and magnitude of harm or discomfort anticipated in the research are not greater than those encountered in daily life or during routine physical or psychological examinations.

Blood Pressure

The pressure of circulating blood on the walls of blood vessels, typically measured to assess heart health.

Minimal Risk Research

Research in which participants are exposed to risks that are no greater than those encountered in daily life or in routine physical or psychological tests.