When Starbucks Introduced Their New Instant Coffee Brand,Via,the Company Only

question 181

Multiple Choice

When Starbucks introduced their new instant coffee brand,Via,the company only sold it in packages of three single-cup units.Starbucks' primary objective for selling Via in three-unit packages rather than single-unit packages was most likely

• A)to encourage the consumer to try the product several times.
• B)to encourage a higher consumption of all Starbucks products.
• C)to sell more because of infrequent coffee purchases.
• D)to reduce costs in the distribution and handling of the Via products.
• E)to engage in environmentally responsible behavior.

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Definitions:

Mean

A statistical measure that calculates the average value of a set of numbers by dividing the sum of all values by the number of values.

Median

The middle value in a dataset when it is ordered from smallest to largest, or the mean of the two middle numbers if there is an even number of values.

Sample Variance

A measure that quantifies the degree to which sample points in a dataset differ from the sample mean.

Population Variance

A measure of the dispersion of individual values in a population around the mean of the population.