Scenario 14.1 Use the Following to Answer the Questions

question 145

Multiple Choice

Scenario 14.1
Use the following to answer the questions.
The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card.
-Refer to Scenario 14.1.The Pillsbury brand name would be characterized as a ____ brand.

• A)private
• B)manufacturer
• C)store
• D)generic
• E)dealer

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Definitions:

Neuro/Biological Focused

Pertains to approaches or studies that center on the biological and neurological underpinnings of behavior and mental processes.

Psychophysiological Data

Information that reflects the relationship between psychological processes and physiological responses.

EEG

Electroencephalogram, a test that measures electrical activity in the brain and is used to diagnose neurological conditions.

Polygraph

A lie detector test that measures and records several physiological indicators such as blood pressure, pulse, respiration, and skin conductivity while the subject is asked and answers a series of questions.