Select Comfort, a Producer of Adjustable Air Mattresses, Sells Most

question 71

Multiple Choice

Select Comfort, a producer of adjustable air mattresses, sells most of its products through direct mail sales and on its website. This channel would be classified as

• A)direct distribution.
• B)producer, retailer, consumer.
• C)telemarketing.
• D)direct-marketing.
• E)indirect marketing.

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Definitions:

Deviant Subculture

A group that is part of a larger culture but differentiates itself by adopting norms and values contrary to mainstream society.

Cloward And Ohlin

Sociologists who proposed a theory explaining delinquency through differential access to illegitimate means, emphasizing the role of subcultural opportunities.

Norm

An understood rule for accepted and expected behavior in a specific social or cultural group, prescribing what is considered typical or appropriate.

Informal Social Control

The unwritten and unofficial mechanisms through which society and its institutional structures maintain societal order.