Netflix Sells Its Movie Services Using Its Website While Red

question 155

Multiple Choice

Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using ____ and Red Box is using ___.

• A)a direct marketing channel; a slightly shorter channel.
• B)a direct-marketing channel; an agent.
• C)an Internet wholesalers; a retailers.
• D)an Internet wholesaler; a slightly longer channel.
• E)a direct-marketing channel; a type of retailer.

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Definitions:

Pairs of Earrings

Not an economic key term, but could be referenced in examples relating to consumer goods or inventory.

AVC

Average Variable Cost, the cost per unit of varying the level of output, exclusive of fixed costs.

TVC

Total Variable Costs, which refers to all variable expenses associated with the production of goods or services.

Formula

A mathematical relation or rule expressed in symbols.