Organizational Buyers Are Especially Partial to Direct Marketing Channels When

question 22

Multiple Choice

Organizational buyers are especially partial to direct marketing channels when

• A) they buy cheap materials in large quantities.
• B) they try a new product for the first time.
• C) they are filling an order for a very important customer.
• D) a modified rebuy type of decision is involved.
• E) expensive and/or complex equipment is involved.

---

Definitions:

Oral Contraceptives

A type of birth control that is taken by mouth, including pills that prevent ovulation.

Estrogen

The principal female hormone, regulating reproductive functions and the development of secondary sex characteristics.

Minipill

A type of birth control pill that contains only progestin, which is less likely to cause some of the side effects associated with estrogen-containing pills.

Oral Pills

A form of medication taken by mouth, specifically used here to likely refer to contraceptives used to prevent pregnancy.