When Products Are Presented to Television Viewers, Who Can Purchase

question 45

Multiple Choice

When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, ____ is being used.

• A) telemarketing
• B) television marketing
• C) direct-response marketing
• D) e-marketing
• E) television home shopping

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Definitions:

Oviparous

Bearing young in the egg stage of development; egg laying.

Caudata

An order of amphibians that includes salamanders, known for their tail throughout life and regeneration abilities.

Tetrapods

Four-limbed vertebrates: the amphibians, reptiles, birds, and mammals.

Actinopterygii

Actinopterygii, commonly known as ray-finned fishes, constitute a class of bony fishes characterized by the radiating structure of their fins, which are supported by bony spines.