Scenario 16.2 Use the Following to Answer the Questions

question 110

Multiple Choice

Scenario 16.2
Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 16.2.In comparison to Lands' End,Sears has a product mix that is most likely

• A)wider but not deeper.
• B)deeper but not wider.
• C)wider and deeper.
• D)narrower and deeper.
• E)narrower,but not deeper.

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Definitions:

Commercial Interests

Commercial interests refer to the concerns, priorities, or objectives of businesses and entrepreneurs, particularly those related to making a profit and expanding market share.

Speaker of the House

The presiding officer of the United States House of Representatives, responsible for leading the House's legislative business and representing the body.

Congressional Enactments

Laws and regulations that have been formally approved and passed by both houses of Congress.

Federalists

Members of a political party or movement in the late 18th and early 19th centuries in the United States that supported a strong central government, the ratification of the U.S. Constitution, and an expansive interpretation of federal government powers.