When Yoplait Yogurt Gives a Portion of Its Profits to Breast

question 20

Multiple Choice

When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research, it is using

• A)promotion.
• B)integrated marketing communications.
• C)charity marketing.
• D)charitable promotion.
• E)cause-related marketing.

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Definitions:

Dropping Product

A decision made by a company to stop producing or selling a particular product due to factors like low sales, reduced profit margins, or strategic realignment.

Fixed Manufacturing Expenses

represent the costs that do not vary with the level of production output, such as rent, salaries of permanent staff, and depreciation of factory equipment.

Financial Advantage

A benefit in monetary terms that gives an individual, company, or situation a superior position compared to others.

Outside Supplier

An external company or entity that provides goods or services to another company, often used in the context of manufacturing or production.