The Cost of ____ Is Usually Substantially Lower Than the Cost

question 146

Multiple Choice

The cost of ____ is usually substantially lower than the cost of ____.

• A) stimulating primary demand; stimulating selective demand
• B) identifying prospects; encouraging product trial
• C) retaining existing customers; acquiring new customers
• D) comparative advertising; pioneer promotion
• E) personal selling; public relations

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Definitions:

Rate of Unemployment

The measure of individuals in the labor force who are unemployed and on the quest for employment.

Deflation

A decrease in the general price levels of goods and services, often signifying an increase in the value of money.

Disinflation

A reduction in the rate of inflation, indicating a slowdown in the rate at which the general level of prices for goods and services is rising.

Rate of Inflation

The percentage increase in the general level of prices for goods and services in an economy over a period of time, indicating how fast prices are rising.