Paid Personal Communication That Seeks to Inform Customers and Persuade

question 134

Multiple Choice

Paid personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation is

• A) personal promotion.
• B) advertising.
• C) personal selling.
• D) public relations.
• E) individual promotion.

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Definitions:

Informal Economy

Economic activities that are not regulated by the government and often operate outside of official labor market regulations or business practices.

Minimum Wage

The lowest legal amount that an employer is allowed to pay their workers.

Culture

encompasses the beliefs, practices, arts, laws, customs, capabilities, and habits of the people in these societies, shaping their worldview and lifestyle.

Consumer-culture Landmarks

Symbols or icons that are widely recognized within a consumer society, representing key aspects of consumption and consumer identity.