When McDonald's Uses the Monopoly Game in Which Customers Receive

question 53

Multiple Choice

When McDonald's uses the Monopoly game in which customers receive game pieces with each visit and try to assemble a set of properties to win prizes, McDonald's is utilizing

• A)sales promotion.
• B)advertising.
• C)guerilla marketing.
• D)personal selling.
• E)public relations.

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Definitions:

Sleep Paralysis

A temporary inability to move or speak while falling asleep or upon waking, often accompanied by hallucinations.

Narcolepsy

Sleep disorder characterized by irresistible attacks of sleep plus (1) cataplexy or (2) recurrent intrusions of elements of rapid eye movement (REM) sleep into the transition between sleep and wakefulness.

Sleep Restriction

A method used in the treatment of insomnia, which involves limiting the amount of time spent in bed to the actual time spent sleeping to increase sleep efficiency.

Insomniacs

People who suffer from insomnia, a sleep disorder that makes it difficult for them to fall asleep, stay asleep, or causes them to wake up too early and not be able to go back to sleep.