The Use of Heavy Advertising in the Promotion Mix Is

question 221

Multiple Choice

The use of heavy advertising in the promotion mix is least likely to occur in which product life cycle stage?

• A) Introduction
• B) Decline
• C) Maturity
• D) Growth
• E) Plateau

---

Definitions:

Benjamin Banneker

An African American almanac author, surveyor, naturalist, and farmer known for his contributions to the planning of Washington, D.C., and advocacy for racial equality in the late 18th century.

National Capital

The city or town that functions as the seat of government and administrative center of a country or region, often housing the head of the government and other key state institutions.

Fugitive Slave Law

Legislation passed in the United States that provided for the return of slaves who escaped from one state into another state or territory.

Rural Republic

A conceptual political entity centered around agrarian values, often idealizing the virtues of rural life and self-sufficiency.