An Attempt to Create a Trend or Acceptance of a Product

question 114

Multiple Choice

An attempt to create a trend or acceptance of a product through word-of-mouth communication is called

• A)guerilla marketing.
• B)viral marketing.
• C)buzz marketing.
• D)personal publicity.
• E)conversational promotion.

---

Definitions:

Social Equilibrium

A state of balance and stability in society, where social forces, institutions, and structures are in harmony with each other.

Cross-cultural Contamination

The influence of one culture's symbols, language, and physical goods on another, which can sometimes alter the original culture's values and behaviors.

Cultural Perspective

The viewpoint that culture shapes individuals' perceptions, behaviors, and understanding of the world.

Proponents of Evil

Individuals or groups who advocate for or support actions, ideologies, or principles that are widely considered morally wrong or harmful.