Scenario 17.2 Use the Following to Answer the Questions

question 167

Multiple Choice

Scenario 17.2
Use the following to answer the questions.
The manufacturers of Whizz,a new laundry detergent,are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines,coupons,public relations,sales promotion,and viral marketing.They are not sure when to use each of these methods however,and have asked for your advice.
-Refer to Scenario 17.2.Since Whizz is a new product,which of the following promotional methods would you least recommend?

• A)magazine ads.
• B)viral marketing.
• C)television commercials.
• D)a price-reduction sales promotion.
• E)public relations.

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Definitions:

Nonmaterial Social Facts

Aspects of social life that exist outside of the physical domain, including values, norms, and social roles that influence human behavior.

Social Change

The alteration in social structure, patterns of behavior, cultural norms, and values over time in any society.

Private Act

An action or behavior conducted in personal or secluded settings, not meant for public observation or intervention.

Suicide

The act of intentionally causing one's own death, studied across disciplines to understand the underlying social, psychological, and environmental factors.