The Promotional Method Most Commonly Used for Highly Personal Items

question 126

True/False

The promotional method most commonly used for highly personal items is personal selling.

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Definitions:

Consumerism

Public demand that a business consider the wants and needs of its customers in making decisions.

Public Demand

The total desire or need by the general public or specific market segments for particular goods or services.

Wants and Needs

The distinctions between the desires for non-essential items (wants) and the basic requirements necessary for survival or basic well-being (needs).

Social Audits

A formal evaluation of an organization's social, ethical, and environmental performance.