An Advantage of the Arbitrary Approach for Determining the Advertising

question 169

Multiple Choice

An advantage of the arbitrary approach for determining the advertising appropriation is that it is

• A) objective.
• B) unique.
• C) profitable.
• D) effective.
• E) expedient.

---

Definitions:

Maximum Output

The highest level of production that a company can sustain with the current resources and technologies.

Capacity

The throughput, or number of units a facility can hold, receive, store, or produce in a period of time.

Demand

The quantity of a product or service that consumers are willing and able to purchase at a certain price.

Lead

The initiation or start of a project or process, or the advantage or interval by which someone or something is ahead in a competition or race.