The Maker of Huggies Diapers Is Developing a Media Plan

question 147

Multiple Choice

The maker of Huggies diapers is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. This is advertising

• A) reach.
• B) repetition.
• C) frequency.
• D) targeting.
• E) exposure.

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Definitions:

Citric Acid Cycle

A sequence of biochemical processes that all oxygen-using organisms employ to produce energy by converting acetate, obtained from carbohydrates, fats, and proteins, into carbon dioxide.

Acetyl Group

A 2-carbon group derived from acetic acid (acetate).

FADH₂

A reduced form of flavin adenine dinucleotide, a redox-active coenzyme involved in cellular respiration.

Aerobic Respiration

A metabolic process that uses oxygen to convert glucose or other organic substrates into energy, carbon dioxide, and water.