A Tool That Allows an Advertiser to Compare the Costs

question 90

Multiple Choice

A tool that allows an advertiser to compare the costs of several media vehicles within a specific medium relative to the number of persons reached by each vehicle is called a(n)

• A) cost comparison indicator.
• B) media comparison selector.
• C) unit-price selector.
• D) cost/person index.
• E) vehicle/price indicator.

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Definitions:

Production

The process of creating goods and services through the combination of labor, materials, and machinery.

Subcontracting

The practice of assigning or outsourcing part of the obligations and tasks of a contract to another party, often used to leverage specialized skills or cost advantages.

Inventory

The total amount of goods or materials held in stock by a business, available for sale or use in production.

Stockouts

Occurs when a product is not available in inventory for sale or use, leading to potential loss of sales and customer dissatisfaction.