Brian and Tiffany Are Discussing the Media Plan for the Opening

question 85

Multiple Choice

Brian and Tiffany are discussing the media plan for the opening of their new bar/laundromat called Soap and Suds. He tells her that while he agrees that ____ has tremendous impact, he does not feel that the upfront costs for such a campaign are in the modest budget that presently exists.

• A)radio
• B)outdoor
• C)television
• D)direct mail
• E)newspaper

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Definitions:

Privilege

Unearned advantage accorded to members of dominant social groups (males, whites, heterosexuals, the physically able, etc.).

Unearned

Income or benefits received without a direct exchange of goods or services, such as inheritance, gifts, or subsidies.

Genetic Diversity

The total number of genetic characteristics in the genetic makeup of a species, supporting adaptability and survival.

Racial Populations

Groups of people classified or categorized based on physical characteristics, particularly skin color, that are seen as distinct within a society.