The Verbal Portion of an Advertisement, Including Headlines, Body, and Signature

question 190

Multiple Choice

The verbal portion of an advertisement, including headlines, body, and signature, is called the

• A) artwork.
• B) copy.
• C) storyboard.
• D) layout.
• E) script.

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Definitions:

Death

The end of life in a biological organism; the cessation of all vital functions or processes.

Canada

A country in North America known for its vast landscapes, multicultural communities, and bilingual (English and French) heritage.

Black Plague

describes the devastating pandemic caused by the bacterium Yersinia pestis, which resulted in millions of deaths in Europe during the 14th century.

Parisian Medical

Refers to the medical practices, institutions, or innovations associated with Paris, potentially noted for its historical contribution to the field of medicine.