The _____ Design Element of an Advertisement Is Used to Attract

question 202

Multiple Choice

The _____ design element of an advertisement is used to attract attention, communicate an idea quickly, or communicate ideas that are difficult to put into words; the ____ is the physical arrangement of the illustration, headline, subheadline, body copy, and the signature.

• A)Illustration; layout
• B)Headline; layout
• C)Layout; design
• D)Layout; storyboard
• E)Signature; layout

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Definitions:

Optimistic Personality

A personality trait characterized by a general expectation that good things will happen or believing that the future will be favorable because one can control important outcomes.

Oxytocin

A hormone and neurotransmitter often associated with social bonding, reproduction, and childbirth.

Serotonin

Serotonin is a neurotransmitter that plays a key role in regulating mood, appetite, and sleep, among other functions.

Emotion-focused Coping

Strategies aimed at managing the emotional response to a problem, rather than tackling the problem itself.