Some of the Posttest Methods for Measuring Advertising Effectiveness Are

question 42

Multiple Choice

Some of the posttest methods for measuring advertising effectiveness are based on how well consumers remember advertising and include (1) recognition tests and (2) recall tests. What is the basic difference between these two approaches?

• A) The actual ads are shown in the former but not in the latter.
• B) The former method relies on memory alone, and the latter shows the actual ads.
• C) One uses a consumer jury; the other uses random individuals.
• D) The respondents are given class clues in the latter but not in the former.
• E) One is used primarily by the government, and the other is used by private businesses.

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Definitions:

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An unofficial barrier to advancement in a profession, especially affecting women and members of minorities.

Hostile Working Environment

A workplace where harassment and unwelcome conduct make it difficult for employees to work effectively.

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature in a workplace or other professional or social situation.