When Respondents Are Shown a List of Various Products, Brands

question 84

Multiple Choice

When respondents are shown a list of various products, brands, and company names and then asked about advertisements they have seen lately, researchers are conducting a(n)

• A) unaided recall test.
• B) pretest.
• C) recognition test.
• D) aided recognition test.
• E) aided recall test.

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Definitions:

Conditioned Stimulus

Refers to a previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior conditioning.

Backward Procedure

A method or process that starts with the conclusion or outcome and works backward to determine the necessary steps or causes.

Contingency

A future event or circumstance that is possible but cannot be predicted with certainty.