A Major Benefit of Using Event Sponsorship Is That It

question 149

Multiple Choice

A major benefit of using event sponsorship is that it

• A) enhances personal selling efforts.
• B) provides excellent support for advertisements.
• C) can provide large amounts of free media coverage.
• D) is cost-free.
• E) neutralizes the effects of unfavorable public relations.

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Definitions:

Growth Needs

Relates to an individual’s desire for personal development, including knowledge expansion and self-fulfillment.

Predictions

Statements or forecasts about future events, outcomes, or conditions based on current knowledge or analysis.

Degree

An academic rank conferred by a college or university after the completion of a course of study, or recognized as a measure of academic achievement.

Whole Piece

Refers to an object or material that is in its complete form, not divided or broken into parts.