The Limitations in Using Publicity-Based Public Relations Tools Stem Primarily

question 148

Multiple Choice

The limitations in using publicity-based public relations tools stem primarily from the fact that

• A) marketers alter the length of publicity releases.
• B) publicity is never properly managed by media personnel.
• C) media personnel consider only unfavorable messages as newsworthy.
• D) it is time-consuming to convince media personnel that the information is newsworthy.
• E) media personnel control the content of the communication.

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Definitions:

FITT Principle

A guideline for creating an effective exercise program that emphasizes Frequency, Intensity, Time, and Type of exercise.

Muscular Strength

The greatest level of strength a muscle or group of muscles can demonstrate in one single attempt.

Muscular Endurance

The ability of a muscle to exert force consistently over an extended period without fatigue.

Physically Active

Engaging in bodily movements that expend energy, ranging from light activities to structured exercise.