When Deciding on Sales Promotion Methods to Employ, Marketers Take

question 90

Multiple Choice

When deciding on sales promotion methods to employ, marketers take several factors into consideration. Which factor below is unlikely to affect decisions regarding sales promotion methods?

• A) Type of package
• B) Product characteristics
• C) Target market characteristics
• D) Types of resellers
• E) Competitive forces in the environment

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Definitions:

Geert Hofstede

A Dutch social psychologist known for his research on cross-cultural groups and organizations, especially for developing the cultural dimensions theory, which identifies how cultures differ across countries.

Cultural Dimensions

Theoretical concepts developed to describe the effects of a society's culture on the values of its members, and how these values relate to behavior.

Power Distance

A cultural dimension that describes the extent to which members of a society accept and expect that power is distributed unequally.

Human Rights

Fundamental rights believed to be entitled to every person regardless of nationality, sex, ethnicity, religion, or any other status.