Heinz Uses Various Techniques Such as Coupons, Free Samples, and Consumer

question 132

Multiple Choice

Heinz uses various techniques such as coupons, free samples, and consumer contests to encourage consumers to try its products. All of these marketing activities are considered

• A) trade sales promotion methods.
• B) consumer incentives.
• C) consumer sweepstakes.
• D) buying allowances.
• E) consumer sales promotion methods.

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Definitions:

Variable Overhead Efficiency Variance

The difference between actual hours taken to produce something and the standard hours expected, multiplied by the variable overhead rate.

Budget Variance

The difference between the budgeted or planned amount of expense or revenue, and the actual amount incurred or received.

Fixed Overhead Budget Variance

The variance between the budgeted and the actual incurred fixed overhead expenses.

Manufacturing Overhead Applied

The portion of estimated manufacturing overhead cost that is assigned to each unit of production based on a predetermined rate.