The Difference Between Consumer Sales Promotion Methods and Trade Sales

question 99

Multiple Choice

The difference between consumer sales promotion methods and trade sales promotion methods is

• A) with consumer sales promotion, marketers try to persuade retailers to carry their products.
• B) with trade sales promotion, marketers focus on trading with consumers.
• C) consumer and trade sales promotions aim at retailers, but only trade sales promotions aim at wholesalers.
• D) consumer sales promotions focus on getting consumers to buy their products, whereas trade sales promotions focus on getting wholesalers and retailers to buy.
• E) trade sales promotions attempt to persuade people to buy at particular stores, whereas consumer sales promotions focus on persuading people to buy particular products.

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Definitions:

Stakeholders

Parties interested or affected by the performance of a business, including employees, customers, shareholders, and suppliers.

Majority Benefits

The positive outcomes or advantages experienced by the greater number or majority of stakeholders involved in a situation or decision.

Approaches To Ethics

The different philosophical theories and principles used to determine what is morally right or wrong in various scenarios.

Decision-Making Process

The series of steps taken by individuals or groups to choose among alternatives and make a final choice.