Personal Selling Is Generally the Most Expensive Element in the Promotion

question 12

True/False

Personal selling is generally the most expensive element in the promotion mix.

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Definitions:

Unpleasant Consequences

Negative outcomes or penalties that follow undesirable behaviors, aimed at reducing those behaviors.

Negative Reinforcement

A reinforcement contingency through which behaviors are followed by the removal of previously experienced negative consequences, resulting in the likelihood that the behavior will occur again in the same or similar situations.

Positive Reinforcement

A reinforcement contingency through which behaviors followed by positive consequences, are more likely to occur again in the same or similar situations.

Negative Punishment

A behavioral psychology concept where reducing or taking away a desirable stimulus decreases the likelihood of a behavior recurring.