Generally, Customers Are Most Likely to Rely on the Price-Quality

question 95

Multiple Choice

Generally, customers are most likely to rely on the price-quality association when

• A) they cannot judge the quality of the product for themselves.
• B) the product is a well-known brand.
• C) customers can judge the product's quality for themselves.
• D) the product is purchased through the use of the Internet.
• E) products are being purchased from well-established retailers that are familiar to customers.

---

Definitions:

Completion of Sale

This term signifies the point at which a transaction is finalized, and all conditions for the sale have been satisfied, transferring ownership from seller to buyer.

Equity

The amount of ownership interest in an asset or business, after deducting all debts associated with that asset.