The Newest Version of a Product Like Bose Headphones Is

question 50

Multiple Choice

The newest version of a product like Bose headphones is likely to use _____, while the new version of Red Bull is likely to use _____ .

• A) penetration pricing; price skimming
• B) price skimming; psychological pricing
• C) psychological pricing; penetration pricing
• D) price skimming; penetration pricing
• E) price skimming; promotional pricing

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Definitions:

Psychographic Variables

Characteristics of consumers or markets based on interests, lifestyles, attitudes, and values for segmentation purposes.

Segmentation Bases

Criteria or variables used for dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.

Psychographic Segmentation

A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, attitudes, interests, or lifestyles.

Subjective Mental Attributes

Personal, individual characteristics or perceptions that are influenced by one's own mind and experiences.